What is marketing
Marketing is about identifying and meeting human and social needs. One of the shortest good definition of marketing is “meeting needs profitably”. marketing is the performance of set of systematically coordinated activities of functions aim at need/want identification and satisfaction at profit, through the exchange process.
A look at the above definition of marketing as the performance of business activities or functions. Neither have we emphasized the aspect of selling or any other activity that ordinarily enjoys wider publicity and recognition by majority of the people, practitioner and non-practitioners alike. The re4ason is that to do any of these would amount to myopic approach and a limitation of the scope and potential of marketing as a profession.
A few examples of possible activities that jointly constitute marketing may help us appreciate the size and nature of marketing:
Some us may wonder at some of the above examples. This will be fate of those who thought that marketing simply means selling. To contrary, marketing means a lot more than selling and selling is only a very small aspect of marketing. Another question that might arise following our examples above is “what then is marketing” this is because it has been presented as if everybody is a marketer. The fact is that every living thing needs marketing to survive. Marketing is basically concerned with the acts of conviction through persuasive communication which can take any from.
We can now see that marketing naturally extends beyond the boundaries we often try to squeeze it into. We therefore describe it as a pervasive all embracing effort of man to make himself and his product understood and accepted by target groups often called customers. i hope this clear explain to you what marketing is all about.
Marketing is about identifying and meeting human and social needs. One of the shortest good definition of marketing is “meeting needs profitably”. marketing is the performance of set of systematically coordinated activities of functions aim at need/want identification and satisfaction at profit, through the exchange process.
A look at the above definition of marketing as the performance of business activities or functions. Neither have we emphasized the aspect of selling or any other activity that ordinarily enjoys wider publicity and recognition by majority of the people, practitioner and non-practitioners alike. The re4ason is that to do any of these would amount to myopic approach and a limitation of the scope and potential of marketing as a profession.
A few examples of possible activities that jointly constitute marketing may help us appreciate the size and nature of marketing:
- When a nine year old pupil forgoes schooling and shouts from one street to the other hawking fried groundnuts, he/she performs a marketing function.
- When an apprentice boy tries by persuasion to attract customers to his masters stall, he is marketing.
- When a young lady dresses modestly and humbles herself to win a man’s hand in marriage, she is marketing.
- When a male student redirect their feeding and textbook money to designer jeans and midnight parties to attract their female counterparts, they are engaged in marketing.
- When a politician pretends to be good and promises to introduction free education of elected into power, he is marketing.
- The local palmy seller that fills a bottle with his product and displays same outside for the attention of his customers has started marketing even before customer come in to buy.
- When a pastor apply different strategies to win their congregations to Jesus, they are marketing
- The big multinational corporation that awards scholarships to youth of its hosting communities engage in marketing by doing this.
- The taxi/bus driver that brings our students to lectures everyday performs a marketing function
- A researcher who tries to find out the opinion of potential consumers of a product yet to be commercialized is also engaged in marketing.
Some us may wonder at some of the above examples. This will be fate of those who thought that marketing simply means selling. To contrary, marketing means a lot more than selling and selling is only a very small aspect of marketing. Another question that might arise following our examples above is “what then is marketing” this is because it has been presented as if everybody is a marketer. The fact is that every living thing needs marketing to survive. Marketing is basically concerned with the acts of conviction through persuasive communication which can take any from.
We can now see that marketing naturally extends beyond the boundaries we often try to squeeze it into. We therefore describe it as a pervasive all embracing effort of man to make himself and his product understood and accepted by target groups often called customers. i hope this clear explain to you what marketing is all about.
No comments:
Post a Comment
Your feedback is always appreciated. I will try to reply to your queries as soon as possible. Drop in Your Comments, Problems, Suggestions, Praises BUT DON'T Spam. Enjoy!!. THANKS.